Most injuries in life are preventable. By getting people to think twice about the potential dangers around them we can help reduce the number of preventable injuries in BC.
So how do we do this? By reaching people at the right time and the right place. With several unique ambient ads we got people talking about preventable injuries. And in most of our unique executions the conversations spread online, on TV and even on other continents.
During boating season we dressed the laughing statues at English Bay with gigantic life jackets. When the leaves started falling we built a 40 foot billboard complete with roof and gutters to get the message out about ladder safety. We even suspended a piano above busy walkways to demonstrate that being a little more careful can be as simple as observing your surroundings. We also made bike crossings safer by adding vinyl helmet stickers to the cyclist buttons – because no one should be riding without a helmet.