Interactive Theatre Game


Return-It has one mission: Get people to recycle at the Return-It Depot. And since practice makes perfect, we wanted people to experience what it’s like to sort containers when they get there.

We created an interactive game using the Timeplay app and featured it in Cinema Theatres across BC. The game let viewers experience the process of recycling and sorting containers for themselves right on their smartphones — all while adding up the deposit refund for every correct toss.

Who knew recycling could be so fun?