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Interactive Theatre Game

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Return-It has one mission: Get people to recycle at the Return-It Depot. And since practice makes perfect, we wanted people to experience what it’s like to sort containers when they get there. We created an interactive game using the Timeplay app and featured it in Cinema Theatres across BC. The game let viewers experience the process of recycling and sorting containers for themselves right on their smartphones — all while adding up the deposit refund for every correct toss. Who knew recycling could be so fun?
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Preventable Injuries

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Most injuries in life are preventable. By getting people to think twice about the potential dangers around them we can help reduce the number of preventable injuries in BC. So how do we do this? By reaching people at the right time and the right place. With several unique ambient ads we got people talking about preventable injuries. And in most of our unique executions the conversations spread online, on TV and even on other continents. During boating season we dressed the laughing statues at English Bay with gigantic life jackets. When the leaves started falling we built a 40 foot billboard complete with roof and gutters to get the message out about ladder safety. We even suspended a piano above busy walkways to demonstrate that being a little more careful can be as simple as observing your surroundings. We also made bike crossings safer by adding vinyl helmet stickers to the cyclist buttons – because no one should be riding without a helmet.
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Designated Driver Holiday Ads

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For the holiday season it’s important that we have designated drivers. We have to remind people that if they’ve had something to drink at all, it’s too late to be one. To do this we created some unique heat sensitive urinal ads for bar washrooms. These effectively reminded guys that if they were getting the message – they weren’t fit to drive.
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Concussion Awareness

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It’s not just professional athletes that get concussions. To increase the awareness about head injuries we did some unique concepts in recreation centres across Alberta.
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Beverage Container Recycling

These days everybody recycles, right? Not yet. Our goal is to reach 100% of containers purchased to make it’s way back to a Return-It Depot. We’re getting there. To continue the awareness we targeted non-recyclers that think they can get away with throwing one container in the trash. But if you don’t recycle, people will find out, and you’ll be judged for it. To enforce just how socially unacceptable it is to be caught throwing your beverage containers in the trash we let the containers do the talking. Every container you don’t recycle really does say something about you after all. After this campaign launched we were the talk of the town, increasing brand awareness to 90% and garnering bonus exposure with over half a million hits on YouTube. We also yielded the highest return rates ever.
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Salty Character Design

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Once we completed rebranding Port Metro Vancouver we had a few other things to revamp the following year. I was privledged to be able to create a new look for their mascot, Salty. He’s a cute and friendly seagull, and kids really love him – except when he steals their french fries. That’s his weakness.
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